Fred Fried, Principal

Fred Fried brings 30 years of experience in sports marketing, celebrity representation, sponsorship/advertising sales, licensed product development, and corporate marketing consulting..

As co-founder and principal of Team Services, LLC, Fred’s primary responsibilities include leading the company’s Major Sponsorship Sales capabilities, Collegiate & Institutional Development work, and driving new business.

Over the last 10 years, he has overseen the agency’s engagement creating high-level corporate partnership programs at several higher education institutions such as Georgetown University, Emory University, University of Maryland and DePaul University. These partnerships feature support for academics via research funding and scholarships, community engagement collaborations, sponsorships for athletics and other miscellaneous collaborations with key vendors.

Recognized for his negotiating skill and track record of sales success, Fried’s experience also includes strategic planning and marketing for Fortune 100 brands and international program development. Some of Fried’s top accomplishments have been negotiating groundbreaking naming rights agreements for collegiate and professional venues, including Comcast Center (now XFINITY Center), Ericsson Stadium (now Bank of America Stadium), M&T Bank Stadium and Conseco Fieldhouse (now Bankers Life Fieldhouse) as well as creating the first sports marketing initiatives for Burger King.

Throughout his career, Fried has worked on behalf of Milk Processors Education Program (widely known for its “got Milk?” marketing campaign), PNC Bank, and also represented some the most successful professional athletes in the world.

Fried has held other senior positions at Integrated Sports International, SFX Entertainment, Clear Channel Entertainment and ProServ. Fred is a graduate of the University of Maryland College Park.