Support for Fuel Up to Play 60 During NFL’s #MyCauseMyCleats Campaign

Author: Cory Keslow,  Manager, Consulting

This past week, the NFL gave players the opportunity to support their causes through the second year of the My Cause, My Cleats campaign. The campaign allows players from all 32 teams to break uniform code for one game and wear brightly-colored, customized cleats to show support for a cause important to them. Fuel Up to Play 60 (FUTP 60) was honored to have two player ambassadors of FUTP 60 – Barry Church (Jaguars) and Virgil Green (Broncos) – support the program this year. 

Barry Church supported Fuel Up to Play 60 for the second year in a row. Barry has been involved with the program for over 3 years and previously played for the Dallas Cowboys where he served as their FUTP 60 player ambassador from 2015 – 2017. Barry unveiled his FUTP 60-inspired cleats at an appearance at Hyde Park Elementary School in Jacksonville, Florida on November 28th. Team Services’ Consulting Manager, Marissa Paulsen, was on-site in Jacksonville, FL to assist with the My Cause, My Cleats event with Barry. Marissa worked directly with him and his agent in coordination with the Dairy Council of Florida for a fantastic school event where students received their very own pair of Nike cleats.

Virgil Green supported FUTP 60 for the first time. Virgil drew inspiration for his cleat design through a school contest Western Dairy Association ran in the Denver market which asked students to design a FUTP 60 themed cleat that Virgil could use as inspiration for his own design. Virgil selected the contest winner’s design and worked with a cleat designer to the design his own cleats.        

As the sports marketing agency for Dairy Management Inc., (DMI), Team Services continues to provide premier service to its client, selecting the appropriate talent for NFL player ambassadors and negotiating the player endorsements, leading to longstanding partnerships such as Barry Church. Team Services also continues to strategically negotiate and activate DMI’s partnership with the NFL.

See below for videos from both Virgil Green's and Barry Church's My Cause, My Cleats support!

Team Services Brings Pioneers Together on Sustainable Dairy Farming

Team Services Brings Pioneers Together on Sustainable Dairy Farming

Fair Oaks is both the nation’s largest agritourism destination, with several family-oriented attractions designed to introduce visitors to the business of dairy farming, and a 36,000-cow dairy farm advancing the productivity and sustainability of its industry. Team Services is helping tap into Georgetown’s active, insightful student body to discuss practical solutions to the increasing pressure to adopt less eco-friendly practices due to widespread consumer misconceptions stemming from misleading marketing campaigns.

Fuel Up to Play 60 Featured During Halftime on National Television

For the third consecutive year, the NFL provided Dairy Management Inc the opportunity to gain national exposure by filming a :90 second vignette and airing it during a nationally televised NFL game. The vignette was aired during Thursday Night Game between the Detroit Lions and the Green Bay Packers on December 3rd expanded awareness of the program to more than 12.5M+ viewers. 

Team Services Brings Lou Holtz, Franco Harris to the National Dairy Council Annual Meeting

Team Services procured College Football Hall of Fame member Lou Holtz and Pro Football Hall of Fame member Franco Harris for the National Dairy Council’s Annual Meeting. Lou Holtz provided a keynote speech to the 500 individuals representing varying aspects of the dairy industry in the room, delivering a “Game Plan for Success”. Franco Harris served as an honorary guest and joined U.S. Secretary of Agriculture Tom Vilsack on stage to thank him for his efforts and support of the dairy industry.