For the fourth consecutive year, Team Services’ client Marva Maid Dairy has teamed up with Giant Food, the Baltimore Ravens, and Dannon to support local schools through the National Dairy Council and the NFL's Fuel Up to Play 60 program (FUTP 60). This year, a $15,000 grant donation will be donated to local FUTP 60 schools in the Mid-Atlantic Region, all 169 Giant stores in the Mid-Atlantic region will provide consumers special offers on select Marva Maid and Dannon products between October 21 and November 17. Since the program’s inception in 2013, $140,000 in grants has been donated for students to make healthy and meaningful changes in their communities through the retail program.
Not only does this program continue to highlight strengthened partnerships with other local corporations for Marva Maid Dairy, but it also provides a generous donation to FUTP 60 schools in the region. From the planning stages to the promotion execution and program culmination, Team Services acted as the strategic sports marketing agency on behalf of Maryland & Virginia Milk Producers (Marva Maid). Our roles included: directing the development of Marva Maid retail activations by utilizing NFL rights in Giant stores to engage local audiences, drafting in-store collateral and messaging for the promotion and partners involved, as well as managing all communications with the Baltimore Ravens and the NFL.
Visit your local Giant in the Mid-Atlantic region today to receive special offers on Marva Maid and Danimals products before it’s too late! To learn more about the Fuel Up to Play 60 program or to join the movement, please visit www.FuelUpToPlay60.com.