Support for Fuel Up to Play 60 During NFL’s #MyCauseMyCleats Campaign

This past week, the NFL gave players the opportunity to support their causes through the third year of the My Cause, My Cleats campaign. Unlike previous years, the campaign now allows players from all 32 teams to break uniform code during Week’s 13 – 15, and wear brightly-colored, customized cleats to show support for a cause important to them. Fuel Up to Play 60 (FUTP 60) was honored to have a total of four FUTP 60 player ambassadors support the program, the most that they have ever had.  The FUTP 60 player ambassadors that supported the program this year included Barry Church (Jaguars), Nate Ebner (Patriots), Justin Simmons (Broncos) and D.J. Reader (Texans).

Barry Church supported Fuel Up to Play 60 for the third year in a row. Barry has been involved with the program for over 4 years and previously played for the Dallas Cowboys where he served as their FUTP 60 player ambassador from 2015 – 2017. Barry will be unveiling his FUTP 60-inspired cleats at an appearance at the Jaguars stadium on December 11th. 

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Justin Simmons supported FUTP 60 for the first time. Similar to last year with Broncos FUTP60 player ambassador, Virgil Green, Justin drew inspiration for his cleat design through a school contest Western Dairy Association ran in the Denver market which asked students to design a FUTP 60 themed cleat that Justin could use as inspiration for his own design. Justin selected the contest winner’s design and worked with a cleat designer to the design his own cleats.     

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Nate Ebner and D.J. Reader, who are both new player ambassadors, supported the program for the first time and unveiled their cleats during their respective Week 13 games, which they won!   

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As the sports marketing agency for Dairy Management Inc., (DMI), Team Services continues to provide premier service to its client, selecting the appropriate talent for NFL player ambassadors and negotiating the player endorsements, leading to longstanding partnerships such as Barry Church. Team Services also continues to strategically negotiate and activate DMI’s partnership with the NFL