As the sports marketing agency for Dairy Management Inc, Team Services coordinates DMI’s involvement at the NFL Draft each year, providing unique opportunities to students involved in the Fuel Up to Play 60 (FUTP 60) program and assisting with onsite activations with students.
This year, the local dairy council kicked off Draft week in Dallas with a FUTP 60 Touchdown Celebration for nearly 500 students at AT&T Stadium. The students heard from Charlotte Jones Anderson at a health and wellness assembly led by JJ Moses and Bradie James, then headed outside to run skills and drills with DeMarcus Ware.
In addition, Trinity, a FUTP 60 student ambassador from the Dallas area, was selected to serve as the NFL Draft Kid Reporter. Team Services worked closely with the NFL to coordinate access to exciting moments throughout the week providing her the opportunity to interview prospects, active players, and legends. She attended the Prospect’s Play Football Clinic, the NFL Draft Red Carpet, and acted as a reporter in the media room following player selections during Round 1. Then, to cap off the week, she took the Draft stage and announced the Cowboys 7th round selection.
Team Services staff was on site all week to help the local dairy council orchestrate their event and capture content of the Kid Reporter on behalf of DMI. It was a great week, and we can’t wait to see who will host Draft next year!